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How To Get Paid What You’re Worth
I suppose it’s to be expected when the economy slows down, and it seems like business is tougher for everyone.
But I have to tell you .. I’m getting tired of the whiners who insist that they “just can’t find new clients“, and they have “no choice” but to lower their prices so that they can stay in business.
They say that “no one’s spending money” right now, and they argue that it’s better to get a little less for what they do, than to get none at all.
Is it tougher these days? Of course it is — I don’t think anyone’s debating that.
But here’s the key: Reacting to the economy by lowering your prices is one of the single WORST things you can do as an entrepreneur. In fact, there is almost NEVER a good reason to reduce prices.
Here’s why, and how to avoid getting stuck competing on price.
Entrepreneurs Have The Advantage, And Here’s Why
Here’s more good news for you if you’re an entrepreneur, or you’ve been dreaming about starting your own business.
For many years, major corporations and ‘big business’ had a huge advantage over the small business owner and entrepreneur. This was because they could use their big budgets to manufacture brands and positioning in the marketplace, and essentially ‘buy’ the market.
It didn’t really matter too much whether their product or service was any good .. they simply convinced the market that it was, and the market bought it.
Fast forward to today — and there are 2 major shifts why this is all different. In today’s business world, the entrepreneur has the ability to compete directly with “old business”, and these 2 key elements explain why.
The Tragic Result Of Not Being Fully Engaged
To be honest, I hesitated to even write about this story, because it literally caused me to weep at how horrible and tragic it is.
But it touched me so deeply, I felt I should share it and my thoughts about it, because if nothing else, it might help you learn a powerful lesson – I know that it’s caused me to think very seriously about how I approach each day.
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ABOUT ME
Greg Habstritt has a unique skill set that not only allows him to be a successful Continue...Continue...
How To Get Paid What You're Worth